Which is known to be one of the most vital components to shaping your social strategy, as it highlights what the competition looks like and gives you the necessary information you need to differentiate your brand from them. From here you can take inspiration from competitors to create tactics that will help you grow and define your style as a brand. 4. Get To Know Your Social Platforms Part of your social media strategy is to understand which platforms will be most beneficial for your brand, how are you planning on staying active, and how to tailor your strategy to each platform’s guidelines. This is because what works on Instagram may not work on Twitter or TikTok.
Each account that you have on separate platforms must reflect your brand but also be able to work with the features that are unique to each platform.
Quality is better than quantity, so pick a handful of social platforms that you would like to focus on and create detailed strategies on them. This can be done by researching what content is best received on those platforms, what’s trending on these social media platforms (hashtags, songs, challenges), what content is best received by your audience, and what unique features each application has to offer, such as stories and reels and more.
By knowing what each group of users want and like to see on each platform, you can effectively reach your goals. 5. Staying Organized and Consistent Staying organized and consistent should be the main part of your social media strategy, as when and how often you post make a great difference. This is something that can be done with a little trial and error to see what your audience engages with the most and what time during the day are they most active on their social platforms. Some of their favourite third-party platforms to use that will help you with your social content organization are: Mailchimp Hootsuite SproutSocial With the use of these platforms, you can dissect your social analytics and schedule content accordingly.