Bullet SMS, a new star of a new social APP that has attracted the attention of the Internet some time ago, is an instant messaging APP developed by Kuairu Technology invested by Hammer Technology. Its biggest highlight is the realization of efficient communication. In just ten days from August 20th to August 30th, the number of activated users reached 4 million, and competitors directly pointed to WeChat. However, as the two months passed, it gradually faded into obscurity, disappearing from public view like a flash in the pan. Some time ago, the Apple APP Store took it off the shelves due to issues such as image copyrights.
Although it was put on the shelves soon, it sent a signal to the public, how far can such a product go? Today, let's analyze the reasons for the Fax List decline of bullet text messages. 1. User positioning For a product, the most important and core thing is to locate users and then grasp the core needs of users. And who are the users of bullet text messages? What needs of users does it meet? I have analyzed in another article about social software analysis. Each social software has its own clear product positioning. Although some functions are added later, it will not affect its core positioning system.
For example, WeChat builds acquaintances between friends: chats are not allowed for chatting with friends, and friends are not allowed to view in the circle of friends. On the basis of friends, friends are also grouped, and the circle of friends can be set according to different groups. Momo creates a social network for strangers. You can quickly initiate a chat by viewing nearby people without adding the other party and obtaining the consent of the other party. The positioning of Weibo is a kind of topic marketing, and everyone can form a social discussion around a topic.