The crux of the law is based on the argument that likes are not indicative of the quality of a profile and their sheer number can even de motivate brands and cause them to focus less on posting engaging and valuable content. It is worth noting that the profiles follower counter is not intended to be deleted. This means we can still see how many people follow the brand on this portal. However in the end we wont find out how many likes a given profile has collected. It is believed that the number of followers shows the brand image and the quality of the content posted. Classic likes are often clicked instinctively rather than thought out so they dont measure a brands true popularity online. Usually the follower counter grows more slowly than the likes counter which somehow misleads brands and encourages them to rest on their laurels. With likes removed brands will have to engage more with their profiles to attract more users. Currently intending to test selected brand and artist profiles. However eventually their numbers will.
A very interesting analysis and prediction shows that we have a dark horse in the global financial crisis and epidemic crisis. Its online advertising that will reach more than % of global advertising this year for the first time in history leaving TV newspapers radio and of course outdoor advertising far behind. So the pandemic just accelerated what was inevitable anyway. Declining ad spend There is little to cheer about in the advertising industry globally. Zenith predicts that spending on branding will drop by as much as % throughout the year. Its a pretty optimistic assumption anyway since were dealing with the biggest economic crisis since the s. By contrast the advertising market shrank after the collapse of Lehman Brothers during the crisis. Advertising was hit hardest in the second quarter of the year when most of the world decided to impose a lockdown. Advertisers subsequently drastically reduced spending on marketing campaigns and either withdrew their budgets entirely or shifted them to among other things McDonalds in the second half of the year. Powerful organizations represent the advertising market.