System 2 is therefore rather lazy than tired. If System 1 can do something, Fax Lists leave System 2 to that. The brain therefore mainly chooses the path of least resistance. Behavioral psychology in your marketing communications By being aware of how the brain works and the way people make decisions, you can make your marketing communications more convincing. Hillesum and Komduur call this supercharging your story. Fax Lists How do you do that in practice? 10 tips: 1. Grab the attention Sensory signals immediately provide attention and action. Fax Lists This survival mechanism makes you react faster than your brain can think. Visual triggers have a quick and effective connection to the reptilian brain. Images of people, especially faces, immediately attract attention.
The same applies to animals, because they can serve as a food source Fax Lists as well as be life-threatening. So when you see an animal, it draws your attention. Keep on with those cat videos. Fax Lists The attention of our brain from you also with something new and or unexpected. Neuroscientists say that novelty stimulates information transfer. Your brain is drawn to novelty. It not only attracts attention, but also turns out to be an essential need of the brain. New is something you don't know yet. And what you don't know, that requires attention. We Fax Lists Fax Listshumans need to know and understand something in order to determine whether something poses a danger.
Also read: Neuromarketing: the real effect of media on our brain [research] TheFax Lists brain pays close attention to patterns and quickly learns to ignore anything that is routine, repetitive and predictable. Recognizing change, or something new, within predictable patterns is an important skill. People pay attention to 'different Fax Lists and new' and ignore 'the same'. Zwitsal, for example, responds well to this. They told the story of two daddy's with a baby. Something like this (unfortunately) is still immediately noticeable in a commercial break full of families Fax Lists that almost always consist of a dad, a mom, two children and a dog.