With the advancement of technology in modern society, we can get in touch with customers in many ways. The abundance of means will undoubtedly bring revolutionary changes in marketing . Let's take a look at the marketing means commonly used by financial institutions such as banks.
This is the most commonly used method. I often receive calls from banks or insurance companies, asking me if I have any financial plan, what financial management I have done before, etc. I think telemarketing is indeed very good, but it is not a panacea, there must be a certain purpose and follow-up actions. What is the purpose of calling? Either marketing the product, or inviting customers, or spreading the word. I think a better position is to invite customers and facilitate sales through further interviews. In fact, the skill of making phone calls is not as important as imagined, and the key is to do more.
2. Letter marketing;
letters have a long history. Even with the advent of the Internet, the role of letter marketing is still irreplaceable. Just like the bank's credit card bills still use paper bills, all banks are encouraging environmental protection and low Carbon, advocating customers to use electronic bills, the effect is not ideal, it also shows that everyone trusts and values the letter. The role of letters still needs to be accurately positioned, that is, advertisements or invitations to invite customers, and marketing activities to achieve interactive feedback. Letter marketing is still popular in the US banking industry.
3. SMS marketing;
SMS has low cost, fast speed and high arrival rate. Various institutions are using it, but as a marketing point of view, I receive short-term recommendations from China CITIC Bank every day - holiday wealth management products and other information. If necessary, you can contact the wealth management manager. The problem is that there is no telemarketing list wealth management manager's phone number and information. Don't know who to look for? A very good text message left a problem for customers and caused a blockage in the marketing process. For short messages, there is still a general lack of personalization. All customers have the same text messages, and customers can only treat them as spam text messages, resulting in a very bad experience for customers. Why can't it be systematic, fresh, and personalized, even if you add a customer's honorary title.
4. Email marketing;
Financial institutions many times have customer emails and send some information to customers on a regular basis. The problem now is that the readability and marketing of e-mails are relatively poor. Otherwise, financial information is also universal on the Internet, and everyone may have seen it on the Internet. I think I can add some warm life tips, health knowledge and the like. Increase customer care in financial marketing. In addition to caring about the customer's money, you also care about the customer.
These commonly used methods should still be reasonably combined and used interchangeably. Through systematic customer relationship establishment and communication, customers are finally impressed.