Determine your keyword focus First of all, it is important that you do keyword research . Based on extensive keyword research, you can determine your keyword focus per page, which gives you guidance when writing your text. This is how you define subjects. For example, use the Google Ads Keyword Planner. that your target group uses and that you would like to be found for organically. Also do research into your current organic positions, the competition, the market , trends in search volumes and, for example, compare your Google Ads data. Ralph explains step by step how to approach keyword research in this video . Are you going to get started with the keyword planner.
Then check out these smart featuresat sometime. Tip: make a global layout of the structure of your text in advance. Which keywords are important to use on the page you want things Singapore phone number list to write? What will your H1 be? Can you perhaps use a subheading with a keyword, like H2? 2. Keep the goal in mind Then you can start writing. It is important to keep your goal in mind: what do you want to convey to the reader of your text? Do you expect an action from the reader? Then you want to process that properly. Explain and answer questions based on your expertise.
Offer solutions to problems and convey the message you have in mind. You can also fall back on the intention of your keyword focus that you have determined for this. A gauge can be to check whether you have really answered a question and whether you can really retain your target group. Let someone take a fresh look at your design, or even better: someone from the target group. Tip: do a search yourself using the search terms you have chosen based on your research in the search engine. What content will you see? Can you create a distinctive text yourself and offer added value.