Apr 09, 2022
In Welcome to the Food Forum
Or is it the real demand of the market? Is a podcast that is suddenly popular, but not a new species, a short-lived or a long-term business? For the anchors attached to podcasts, what is the fan economy and commercial monetization ability of podcasts? With this series of questions, in this issue, we interviewed three anchors in the podcast industry, hoping to get a glimpse of it. 1. "Podcasting just seems to have a low threshold" As a veteran Internet entrepreneur, before entering the podcast industry, Zhu Feng tried entrepreneurial projects in different fields such as online communities, smart hardware, and e-commerce, and each time he successfully exited. In 2016, Zhu Feng, who realized the blue ocean market of podcasting, founded "Relish". In the development process of "Relish", Zhu Feng has always adhered to a principle - professional practitioners should express the stories, knowledge, knowledge, etc. in the industry he knows. Based on this principle, in the current "Relish" anchor team, except for Zhu Feng, the other 20 people are part-timers. "Podcasting is actually sms marketing service more difficult than imagined. Many new anchors will fall into the misunderstanding that they can talk with a microphone, but it is not. Podcasting seems to have a low threshold, but in reality, the threshold is very high. Because you can catch the audience.