Jun 09, 2022
In Welcome to the Food Forum
We should be familiar with the user growth model "customer acquisition - activation - retention - realization - spread". Although it is a growth model, executive list the specific steps we take for user growth are different for different types of users. Today, we have sorted out the growth logic of brokerage users, let's take a look. 1. Acquiring customers (optimizing costs, expanding scale) Some brokerages say that the cost of opening an effective account is 300 to 500 yuan, And some brokerages pay about 600 to 1,000 yuan for an effective executive list customer acquisition. The current common standard for online executive list customer acquisition in the industry is between 200 yuan and 500 yuan. However, the cooperation models of various brokerages and online channels and their identification standards for valid customers are different, so the cost conversion is different. Online is suitable for operating large-scale, low-value users; Supplemented by the operation of small-scale, high-net-worth users; Offline is suitable for small-scale, high-value, high-conversion-rate related operations. 1. Offline The proportion of customers acquired by a number of brokerages from executive list offline channels exceeds 80% of the company's overall customer acquisition. 1) Acquiring customers through banking channels Go to bank outlets to conduct business and guide account executive list opening; brokerages and banks will walk into the enterprise together to publicize financial knowledge.