Cross promotion is a great way to bring on more customers, and also grow your audience. It is highly likely you have some of your audience following you on social media, but not picking up your email marketing. And vice versa. Both, therefore, have a big growth potential which you should be focusing on. Social share buttons are a great way to do this, and also subscribe links. Many businesses focus on their following. Cold calling company for windows and doors replacement The more followers the more business? Not always correct, unfortunately. Your followers do not always represent opportunities so this is where you need to think about your lead generation. This is where cross promotion comes in. Changing your mindset of focusing on the amount of followers you have, look at how effective you are at cross promotion. These customers present the best chance to engage, as they have an active interest in your business.