Easier way to start selling online. Online store. You handle all the sales, but another company stores and ships the products. You industry leads get a percentage of the total value of the sale, but you avoid the risk of having to invest in stocks. There are pros and cons to each method, but it's worth considering when starting an online store. Step 3: consider your industry leads target audience if you walk into an apple store, the vibe will be very different from that of an old navy store. They cater to different target audiences (there will be crossovers), and this is reflected in all aspects of the store. It's the same with an online store. You need to have your target audience . In mind when you start your industry leads store because people are what matter. When you start picking themes, deciding on copy, and running promotions, you'll have endless choices. You have to decide what you like, but what your target audience wants and needs should also play a big role. Step 4: plan your branding branding is something.